Paso Robles is Wine Region of the World 2013
It's true, and it's pretty darned exciting. The award will be handed out in New York in January, but Wine Enthusiast spilled the beans today. The powerhouse wine industry trade magazine has chosen Paso Robles as Wine Region of the World for 2013.
Yeah, you read that right. The world. This is a big deal. For the last six years this honor has gone to wine regions in Spain, Argentina, Italy and France. (Rioja-Spain, Mendoza-Argentina, Valpolicella-Italy, Rhone-France, Prosecco-Italy, and Ribera del Douro-Spain.) This year the finalists for this honor were: Stellenboch-South Africa, Walla Walla-WA, Duoro-Portugal, Rias Baixas-Spain, and Paso Robles, California.
In considering Paso Robles for the honor, Wine Enthusiast said: "Paso Robles is having a moment in the sun, attracting truckloads of dynamic young talent unafraid to experiment with grape varieties and winemaking techniques. Consistently high-quality wines, a vibrant food culture, and diverse travel experiences for adventurous wine lovers add to the package." Sound familiar Ruby Shoers?
What does this mean? It means the wine region that reflects the personality of its location--humble, happy and amazingly beautiful-is being discovered...big time. " When you consider the reach of Wine Enthusiast magazine, not just nationally but internationally, and the audience beyond the consumer but also the trade, this award brings a whole new awareness of Paso Robles as a wine grape growing region to the world", says Chris Taranto, Communications Director of the Paso Wine Alliance.
Ruby Shoes Wine Club couldn't be prouder. I started work to launch Ruby Shoes Wine Club two years ago because in my travels across the country, I was amazed how few knew about the wine treasures to be found along the Central Coast. Part of that has had to do with distribution limitations that are being sorted out slowly but surely, and largely through direct to consumer options like Ruby Shoes Wine Club. But when I traveled to wine regions in other parts of the world, I was amazed how many people DID know about Paso Robles and the amazing terrain that is perfect to grow wonderful wine grapes. It seems the discovery of our local wine country continues every day with new attention like this.
I'm so damn proud to call the Central Coast home and see the wine regions that exist here get the nods they deserve. I'm not just talking about Paso Robles, but Edna Valley, Santa Ynez and Santa Maria Valley as well. California earned the Wine Enthusiast spotlight in 2006 when Alexander Valley was recognized, which is really cool for California. But to see Paso Robles make a list like this, you know it's not just hometown favoritism. The Ruby Shoes tasting board has been picking one Paso Winery after another to feature in our club, and those picks have been among the best on the Central Coast, and now the world.
To that, and to the winemakers making the magic from the field to the foil around each cork, I say a resounding “CHEERS! “. You did us proud and I'm proud as can be to call you all friends and partners.
***If you aren't a member yet of Ruby Shoes Wine Club, it's not to late to be a part of our next featured Paso Robles Winery, Tobin James Cellars. Our shipment goes out next week, which means you can be pouring lovely wines from the Wine Region of the World at your holiday celebrations. To sign up, click here.
And to purchase some of the wines we feel are among Paso Robles' finest, visit our shop and order up. Our supplies won't last long once this news gets out to the masses! (Remember, members enjoy 15-25% discounts!) Questions? We'd love to hear from you!
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